Concepedia

Joann Peck

JP

35

Publications

7.6K

Citations

22

H-Index

1951

Active since

Affiliations

University of Wisconsin–Madison(Current)

Kent State University

University of Kentucky

University of Iowa

BI Norwegian Business School

Joann Peck is an author at University of Wisconsin–Madison specializing in marketing, consumer research, and behavioral sciences.

Top concepts

MarketingManagementConsumer ResearchBehavioral ScienceBehavioral Decision MakingInteractive MarketingConsumer BehaviorSocial SciencesUser ExperiencePersuasion

Publications per year

1951–2023

35

Publications

35

Hedonic and utilitarian motivations for online retail shopping behavior

Terry L. Childers, Christopher L. Carr, Joann Peck et al. · Journal of Retailing · 2001 · 3.1K citations

Customer Satisfaction, Online Customer Behavior, Behavioral Sciences +10

The Effect of Mere Touch on Perceived Ownership

Joann Peck, Suzanne B. Shu · Journal of Consumer Research · 2009 · 739 citations

Individual Differences in Haptic Information Processing: The “Need for Touch” Scale

Joann Peck, Terry L. Childers · Journal of Consumer Research · 2003 · 631 citations

To have and to Hold: The Influence of Haptic Information on Product Judgments

Joann Peck, Terry L. Childers · Journal of Marketing · 2003 · 588 citations

Haptic Feedback, Engineering, Behavioral Decision Making +23

Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect

Suzanne B. Shu, Joann Peck · Journal of Consumer Psychology · 2011 · 394 citations

Rows per page

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