Concepedia

Suzanne B. Shu

SB

31

Publications

2.8K

Citations

20

H-Index

2007

Active since

Affiliations

Anderson University - South Carolina(Current)

University of California, Los Angeles

Duke University

Columbia University

Olive View-UCLA Medical Center

Suzanne B. Shu is an author at Anderson University - South Carolina specializing in behavioral sciences, behavioral decision making, and management.

Top concepts

ManagementBehavioral Decision MakingBehavioral ScienceBehavioral EconomicsSocial SciencesDecision SciencePsychologyDecision TheoryBusinessCognitive Science

Publications per year

2007–2022

31

Publications

31

The Effect of Mere Touch on Perceived Ownership

Joann Peck, Suzanne B. Shu · Journal of Consumer Research · 2009 · 739 citations

Psychological ownership and affective reaction: Emotional attachment process variables and the endowment effect

Suzanne B. Shu, Joann Peck · Journal of Consumer Psychology · 2011 · 394 citations

Evolution of Consumption: A Psychological Ownership Framework

Carey K. Morewedge, Ashwani Monga, Robert W. Palmatier et al. · Journal of Marketing · 2020 · 290 citations · Full text

Technological Innovations, Ownership Theory, Behavioral Decision Making +23

Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods

Joann Peck, Colleen P. Kirk, Andrea Webb Luangrath et al. · Journal of Marketing · 2020 · 213 citations

Behavioral Decision Making, Social Psychology, Consumer Research +23

Procrastination of Enjoyable Experiences

Suzanne B. Shu, Ayelet Gneezy · Journal of Marketing Research · 2010 · 137 citations

Enjoyable Experiences, Behavioral Decision Making, Impulsive Behavior +18

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