Robert W. Palmatier

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal et al. · SSRN Electronic Journal · 2006 · 2K citations · Full text

Business, Marketing, Marketing Management +16

Review articles: purpose, process, and structure

Robert W. Palmatier, Mark B. Houston, John Hulland · Journal of the Academy of Marketing Science · 2017 · 956 citations · Full text

Law, Literature, Textual Criticism +9

The Role of Customer Gratitude in Relationship Marketing

Robert W. Palmatier, Cheryl Burke Jarvis, Jennifer Bechkoff et al. · Journal of Marketing · 2009 · 899 citations

Business, Marketing, Marketing Management +12

A Comparative Longitudinal Analysis of Theoretical Perspectives of Interorganizational Relationship Performance

Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal · Journal of Marketing · 2007 · 830 citations

Social Sciences, Organization Studies, Organizational Behavior +16

Data Privacy: Effects on Customer and Firm Performance

Kelly D. Martin, Abhishek Borah, Robert W. Palmatier · Journal of Marketing · 2016 · 718 citations

Computing, Information Systems, Management Information Systems +17