Mark B. Houston - Concepedia

Author

Mark B. Houston

Texas Christian University ORCID

Also Known As

M B Houston, M. B. Houston, Mark B Houston, Mark B. Houston, Mark Houston, Muhamad Tony Houston, Muiris Houston

Publications

5.9K

Citations

H-Index

160

Concepts

All Affiliations

Texas Christian University University of Missouri Texas A&M University Bauhaus-Universität Weimar University of Washington

About

Mark B. Houston is an author at Texas Christian University specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	29	35	4.2K
2	Arts	5	5	666
3	Education	3	3	218
4	Law	3	3	302
5	Engineering	1	1	193

Mark B. Houston

Publications

5.7K

Citations

H-Index

Page 1

	Year	Citations
Review articles: purpose, process, and structure Robert W. Palmatier, Mark B. Houston, John Hulland Journal of the Academy of Marketing Science ReliabilityOnline ReviewsQuality ReviewReview ArticlesCommunication	2017	906
Marketing in the Sharing Economy Giana M. Eckhardt, Mark B. Houston, Baojun Jiang, Journal of Marketing Digital MarketingConsumer ResearchBrand StrategyEconomic ValueMarketing Discipline	2019	706
Relationship Velocity: Toward a Theory of Relationship Dynamics Robert W. Palmatier, Mark B. Houston, Rajiv P. Dant, Journal of Marketing Relationship MarketingCommitment VelocityIntimate RelationshipInterpersonal CommunicationRelationship Velocity	2012	340
Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing John Hulland, Mark B. Houston Journal of the Academy of Marketing Science Meta-analyses MatterSystematic Review PapersManagementConsumer ResearchBusiness	2020	282
Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes Robert W. Palmatier, Lisa K. Scheer, Mark B. Houston, International Journal of Research in Marketing Relationship MarketingCustomer SatisfactionManagementConsumer ResearchBusiness	2007	230
Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits Robert W. Palmatier, Srinath Gopalakrishna, Mark B. Houston Marketing Science Marketing AnalyticsRelationship MarketingCustomer SatisfactionBusiness-to-business ResearchRelationship Marketing Resources	2006	197
The relationship between waiting in a service queue and evaluations of service quality: A field theory perspective Mark B. Houston, Lance A. Bettencourt, Sutha Wenger Psychology and Marketing Total Quality ManagementCustomer SatisfactionEngineeringPsm PerformanceConsumer Research	1998	193
Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness Subin Im, Charlotte H. Mason, Mark B. Houston Journal of the Academy of Marketing Science MarketingConsumer-driven Product DevelopmentVicarious InnovativenessConsumer Innovativeness RelateConsumer Study	2007	189
Buyer–Supplier Contracts versus Joint Ventures: Determinants and Consequences of Transaction Structure Mark B. Houston, Shane A. Johnson Journal of Marketing Research Joint VenturesTradeClient-supplier RelationshipsOrganizational EconomicsLaw	2000	186
A Reexamination of the Motives and Gains in Joint Ventures Shane A. Johnson, Mark B. Houston Journal of Financial and Quantitative Analysis Joint VenturesOrganizational EconomicsMultinational EnterpriseEntrepreneurshipVertical Joint Ventures	2000	170

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