Mark B. Houston

Review articles: purpose, process, and structure

Robert W. Palmatier, Mark B. Houston, John Hulland · Journal of the Academy of Marketing Science · 2017 · 906 citations · Full text

Reliability, Online Reviews, Quality Review +2

Marketing in the Sharing Economy

Giana M. Eckhardt, Mark B. Houston, Baojun Jiang et al. · Journal of Marketing · 2019 · 706 citations

Digital Marketing, Consumer Research, Brand Strategy +18

Relationship Velocity: Toward a Theory of Relationship Dynamics

Robert W. Palmatier, Mark B. Houston, Rajiv P. Dant et al. · Journal of Marketing · 2012 · 340 citations

Relationship Marketing, Commitment Velocity, Intimate Relationship +15

Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing

John Hulland, Mark B. Houston · Journal of the Academy of Marketing Science · 2020 · 282 citations · Full text

Meta-analyses Matter, Systematic Review Papers, Management +7

Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes

Robert W. Palmatier, Lisa K. Scheer, Mark B. Houston et al. · International Journal of Research in Marketing · 2007 · 230 citations

Relationship Marketing, Customer Satisfaction, Management +8