Statistics
Publications
51
Citations
7.4K
H-Index
33
Active since
1998
Giana M. Eckhardt is an author at Royal Holloway University of London specializing in marketing, social sciences, and consumption studies.
Publications per year
1998–2024
51
51
Marketing in the Sharing Economy
Giana M. Eckhardt, Mark B. Houston, Baojun Jiang et al. · Journal of Marketing · 2019 · 736 citations
Fleura Bardhi, Giana M. Eckhardt · Journal of Consumer Research · 2017 · 417 citations
Why don't consumers consume ethically?
Giana M. Eckhardt, Russell W. Belk, Timothy M. Devinney · Journal of Consumer Behaviour · 2010 · 400 citations
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