Concepedia

Jonathan A.J. Wilson

JA

Statistics

Publications

22

Citations

2.7K

H-Index

19

Active since

2010

Affiliations

University of Greenwich(Current)

Regent's University London

York University

German University in Cairo

American University in London

Jonathan A.J. Wilson is an author at University of Greenwich specializing in marketing, business, and brand management.

Publications per year

2010–2022

22

Publications

22

Shaping the <i>Halal</i> into a brand?

Jonathan A.J. Wilson, Jonathan Liu · Journal of Islamic marketing · 2010 · 518 citations

Business, Marketing, Marketing Management +12

The challenges of Islamic branding: navigating emotions and <i>halal</i>

Jonathan A.J. Wilson, Jonathan Liu · Journal of Islamic marketing · 2011 · 489 citations

Business, Marketing, Marketing Management +17

The rise of inconspicuous consumption

Giana M. Eckhardt, Russell W. Belk, Jonathan A.J. Wilson · Journal of Marketing Management · 2014 · 344 citations

Social Sciences, Economics, Marketing +14

The <I>halal</I> phenomenon: An extension or a new paradigm?

Jonathan A.J. Wilson · Social Business · 2014 · 236 citations

Business, Marketing, Marketing Management +12

Crescent marketing, Muslim geographies and brand Islam

Jonathan A.J. Wilson, Russell W. Belk, Gary J. Bamossy et al. · Journal of Islamic marketing · 2013 · 207 citations

Business, Marketing, Marketing Management +14

1–5 of 22