Concepedia

Jonathan Liu

JL

Statistics

Publications

15

Citations

1.7K

H-Index

12

Active since

1997

Affiliations

Regent's University London(Current)

Middlesex University

University of Greenwich

University of Wales Trinity Saint David

Jonathan Liu is an author at Regent's University London specializing in business, management, and business strategy.

Top concepts

BusinessManagementBusiness StrategyMarketingStrategic ManagementEngineeringConsumer ResearchMarketing StrategyStrategyBrand Strategy

Publications per year

1997–2024

15

Publications

15

Shaping the <i>Halal</i> into a brand?

Jonathan A.J. Wilson, Jonathan Liu · Journal of Islamic marketing · 2010 · 505 citations

The challenges of Islamic branding: navigating emotions and <i>halal</i>

Jonathan A.J. Wilson, Jonathan Liu · Journal of Islamic marketing · 2011 · 470 citations

Authentic Brand Proposition, Consumer Research, Brand Strategy +20

Crescent marketing, Muslim geographies and brand Islam

Jonathan A.J. Wilson, Russell W. Belk, Gary J. Bamossy et al. · Journal of Islamic marketing · 2013 · 206 citations

International Marketing, Consumer Research, Brand Strategy +16

Digital transformation: A multidisciplinary perspective and future research agenda

Justin Paul, Akiko Ueno, Charles Dennis et al. · International Journal of Consumer Studies · 2024 · 154 citations · Full text

Digital Business, Digital Marketing, Emerging Media +17

The Use and Deployment of Soft Process Technologies within UK Manufacturing SMEs: An Empirical Assessment Using Logit Models

Kevin Mole, Abby Ghobadian, Nicholas O’Regan et al. · Journal of Small Business Management · 2004 · 73 citations

Engineering, Industrial Engineering, Education +19

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