Concepedia

Baojun Jiang

BJ

Statistics

Publications

45

Citations

3.7K

H-Index

24

Active since

2007

Affiliations

Washington University in St. Louis(Current)

Shanghai University of Finance and Economics

Fudan University

Carnegie Mellon University

University of Florida

Baojun Jiang is an author at Washington University in St. Louis specializing in economics, business economics, and microeconomics.

Publications per year

2007–2023

45

Publications

45

Marketing in the Sharing Economy

Giana M. Eckhardt, Mark B. Houston, Baojun Jiang et al. · Journal of Marketing · 2019 · 736 citations

Business, Marketing, Marketing Management +13

Firm Strategies in the “Mid Tail” of Platform-Based Retailing

Baojun Jiang, Kinshuk Jerath, Kannan Srinivasan · Marketing Science · 2011 · 462 citations

Social Sciences, Business Economics, Economics +13

Collaborative Consumption: Strategic and Economic Implications of Product Sharing

Baojun Jiang, Lin Tian · Management Science · 2016 · 387 citations

Social Sciences, Business Economics, Economics +17

To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel

Baojun Jiang, Lin Tian, Yifan Xu et al. · Marketing Science · 2016 · 260 citations

Business, Business Economics, Channel Management +15

Effects of Consumer‐to‐Consumer Product Sharing on Distribution Channel

Lin Tian, Baojun Jiang · Production and Operations Management · 2017 · 195 citations

Management, Economics, Marketing +15

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