Concepedia
Statistics
Publications
29
Citations
9.1K
H-Index
27
Active since
1992
Affiliations
University of Missouri(Current)
International Institute for Management Development
Cornell University
Missouri College
University of Washington
Lisa K. Scheer is an author at University of Missouri specializing in marketing, relationship marketing, and business.
Publications per year
1992–2022
The Effects of Perceived Interdependence on Dealer Attitudes
Nirmalya Kumar, Lisa K. Scheer, Jan‐Benedict E.M. Steenkamp · Journal of Marketing Research · 1995 · 1.5K citations · Full text
Business, Marketing, Social Psychology +7
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
Inge Geyskens, Jan‐Benedict E.M. Steenkamp, Lisa K. Scheer et al. · International Journal of Research in Marketing · 1996 · 1.3K citations
Social Sciences, Organizational Behavior, Social Psychology +12
The Effects of Supplier Fairness on Vulnerable Resellers
Nirmalya Kumar, Lisa K. Scheer, Jan‐Benedict E.M. Steenkamp · Journal of Marketing Research · 1995 · 1.2K citations
Management, Organizational Behavior, Supply Chain Management +8
Nirmalya Kumar, Lisa K. Scheer, Jan‐Benedict E.M. Steenkamp · Journal of Marketing Research · 1995 · 817 citations
Nirmalya Kumar, Lisa K. Scheer, Jan‐Benedict E.M. Steenkamp · Journal of Marketing Research · 1995 · 562 citations
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