Concepedia

John Hulland

JH

Statistics

Publications

53

Citations

8.4K

H-Index

38

Active since

1993

Affiliations

University of Georgia(Current)

Western University

University of Pittsburgh

Boston University

John Hulland is an author at University of Georgia specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchStrategic ManagementConsumer BehaviorBusiness StrategyCustomer SatisfactionInteractive MarketingDigital Marketing

Publications per year

1993–2024

53

Publications

53

Domo Arigato Mr. Roboto

Jenny van Doorn, Martin Mende, Stephanie Noble et al. · Journal of Service Research · 2016 · 1.2K citations · Full text

Artificial Intelligence, Customer Satisfaction, Engineering +19

Review articles: purpose, process, and structure

Robert W. Palmatier, Mark B. Houston, John Hulland · Journal of the Academy of Marketing Science · 2017 · 906 citations · Full text

Reliability, Online Reviews, Quality Review +2

Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions—Understanding Merchant Adoption of a Smart Card-Based Payment System

Christopher R. Plouffe, John Hulland, Mark Vandenbosch · Information Systems Research · 2001 · 626 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +19

Redeployment of Brands, Sales Forces, and General Marketing Management Expertise following Horizontal Acquisitions: A Resource-Based View

Laurence Capron, John Hulland · Journal of Marketing · 1999 · 561 citations

Mergers And Acquisitions, Resource-based View, Firm Performance +14

The future of technology and marketing: a multidisciplinary perspective

Dhruv Grewal, John Hulland, Praveen K. Kopalle et al. · Journal of the Academy of Marketing Science · 2019 · 514 citations · Full text

Digital Marketing, Technology Management, Management +5

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