Concepedia

Mark Vandenbosch

MV

20

Publications

2.2K

Citations

18

H-Index

1995

Active since

Affiliations

Western University(Current)

University of Calgary

University of Pennsylvania

City University of Hong Kong

Mark Vandenbosch is an author at Western University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchCustomer SatisfactionConsumer BehaviorBusiness StrategyTechnologyDigital MarketingInteractive Marketing

Publications per year

1995–2021

20

Publications

20

Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions—Understanding Merchant Adoption of a Smart Card-Based Payment System

Christopher R. Plouffe, John Hulland, Mark Vandenbosch · Information Systems Research · 2001 · 626 citations

Customer Satisfaction, Innovation Adoption, Digital Marketing +19

An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals

Robert J. Fisher, Mark Vandenbosch, Kersi D. Antia · Journal of Consumer Research · 2008 · 258 citations

Product and Price Competition in a Two-Dimensional Vertical Differentiation Model

Mark Vandenbosch, Charles B. Weinberg · Marketing Science · 1995 · 220 citations

Applied Economics, Market Equilibrium, Trade +26

Evidence that user-generated content that produces engagement increases purchase behaviours

Edward C. Malthouse, Bobby J. Calder, Su Jung Kim et al. · Journal of Marketing Management · 2016 · 203 citations

Digital Marketing, Social Media Activity, Consumer Study +21

Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects

Shun Yin Lam, Mark Vandenbosch, John Hulland et al. · Marketing Science · 2001 · 108 citations

Customer Satisfaction, Online Customer Behavior, Sales Response +15

Rows per page

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