Mark Vandenbosch - Concepedia

Author

Mark Vandenbosch

Western University

Also Known As

M VANDENBOSCH, Mark B Vandenbosch, Mark B. Vandenbosch, Mark Vandenbosch, Vandenbosch, Mark B.

Publications

2.4K

Citations

H-Index

100

Concepts

All Affiliations

Western University University of Calgary University of Pennsylvania City University of Hong Kong

About

Mark Vandenbosch is an author at Western University specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	13	14	1.5K
2	Engineering	4	4	241
3	Arts	1	1	203
4	Health Sciences	1	1	75
5	Law	1	1	90

Mark Vandenbosch

Publications

2.2K

Citations

H-Index

Page 1

	Year	Citations
Research Report: Richness Versus Parsimony in Modeling Technology Adoption Decisions—Understanding Merchant Adoption of a Smart Card-Based Payment System Christopher R. Plouffe, John Hulland, Mark Vandenbosch Information Systems Research Customer SatisfactionInnovation AdoptionDigital MarketingConsumer ResearchTechnology Adoption	2001	626
An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals Robert J. Fisher, Mark Vandenbosch, Kersi D. Antia Journal of Consumer Research	2008	258
Product and Price Competition in a Two-Dimensional Vertical Differentiation Model Mark Vandenbosch, Charles B. Weinberg Marketing Science Applied EconomicsMarket EquilibriumTradeGame TheoryMarket Design	1995	220
Evidence that user-generated content that produces engagement increases purchase behaviours Edward C. Malthouse, Bobby J. Calder, Su Jung Kim, Journal of Marketing Management Digital MarketingSocial Media ActivityConsumer StudyConsumer ResearchSocial Influence	2016	203
Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects Shun Yin Lam, Mark Vandenbosch, John Hulland, Marketing Science Customer SatisfactionOnline Customer BehaviorSales ResponseDigital MarketingMarketing Objectives	2001	108
Eating Your Own Lunch: Protection Through Preemption Barrie R. Nault, Mark Vandenbosch Organization Science Nutrition Food DefenseLawPolicy AnalysisNutrition SecurityMarket Design	1996	90
Project Complexity and Efforts to Reduce Product Development Cycle Time Thomas B Clift, Mark Vandenbosch Journal of Business Research Industrial DesignEngineeringSoftware Development ProcessProject ManagementDesign	1999	87
Confirmatory compositional approaches to the development of product spaces Mark Vandenbosch European Journal of Marketing Consumer-driven Product DevelopmentCustomer SatisfactionHealth SciencesProduct Space DevelopmentProduct Experience	1996	75
Competing with loyalty: How to design successful customer loyalty reward programs Alina Nastasoiu, Mark Vandenbosch Business Horizons Customer ExperienceCustomer SatisfactionManagementBusinessConsumer Research	2018	73
Retail sales force scheduling based on store traffic forecasting Shun Yin Lam, Mark Vandenbosch, Michael R. Pearce Journal of Retailing Business ForecastingEngineeringPredictive AnalyticsProduct ForecastingDemand Forecasting	1998	71

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