Su Jung Kim

The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior

Su Jung Kim, Rebecca Jen-Hui Wang, Edward C. Malthouse · Journal of Interactive Marketing · 2015 · 257 citations

Evidence that user-generated content that produces engagement increases purchase behaviours

Edward C. Malthouse, Bobby J. Calder, Su Jung Kim et al. · Journal of Marketing Management · 2016 · 203 citations

Digital Marketing, Social Media Activity, Consumer Study +21

A repertoire approach to cross-platform media use behavior

Su Jung Kim · New Media & Society · 2014 · 151 citations

Citizen Journalism, Engineering, Content Creation +20

The Dynamics of Consumer Engagement with Mobile Technologies

Vijay Viswanathan, Linda D. Hollebeek, Edward C. Malthouse et al. · Service Science · 2017 · 137 citations

Customer Satisfaction, Digital Marketing, Mobile Engagement +16

“Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors

Su Jung Kim, Rebecca Jen-Hui Wang, Ewa Masłowska et al. · Computers in Human Behavior · 2015 · 112 citations

Online Customer Behavior, Buying Behavior, Advertising +13