Su Jung Kim

The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior

Su Jung Kim, Rebecca Jen-Hui Wang, Edward C. Malthouse · Journal of Interactive Marketing · 2015 · 262 citations

Business, Marketing, Marketing Management +14

Evidence that user-generated content that produces engagement increases purchase behaviours

Edward C. Malthouse, Bobby J. Calder, Su Jung Kim et al. · Journal of Marketing Management · 2016 · 207 citations

Business, Marketing, Marketing Management +12

A repertoire approach to cross-platform media use behavior

Su Jung Kim · New Media & Society · 2014 · 154 citations

Social Sciences, Communication, Political Communication +17

The Dynamics of Consumer Engagement with Mobile Technologies

Vijay Viswanathan, Linda D. Hollebeek, Edward C. Malthouse et al. · Service Science · 2017 · 141 citations

Business, Marketing, Marketing Management +16

“Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors

Su Jung Kim, Rebecca Jen-Hui Wang, Ewa Masłowska et al. · Computers in Human Behavior · 2015 · 114 citations

Business, Marketing, Marketing Management +15