Vijay Viswanathan

Artificial Intelligence and Marketing: Pitfalls and Opportunities

Arnaud De Bruyn, Vijay Viswanathan, Yean Shan Beh et al. · Journal of Interactive Marketing · 2020 · 419 citations · Full text

Artificial Intelligence, Marketing Analytics, Engineering +22

The uses of personal networked digital imaging

Nancy Van House, Marc Davis, Morgan G. Ames et al. · 2005 · 230 citations

Photographic Study, Engineering, Personal Photography +17

Do customer reviews drive purchase decisions? The moderating roles of review exposure and price

Ewa Masłowska, Edward C. Malthouse, Vijay Viswanathan · Decision Support Systems · 2017 · 142 citations

Customer Satisfaction, Online Customer Behavior, Customer Review +11

The Dynamics of Consumer Engagement with Mobile Technologies

Vijay Viswanathan, Linda D. Hollebeek, Edward C. Malthouse et al. · Service Science · 2017 · 137 citations

Customer Satisfaction, Digital Marketing, Mobile Engagement +16

A dual-system approach to understanding “generation Y” decision making

Vijay Viswanathan, Varsha Jain · Journal of Consumer Marketing · 2013 · 94 citations

Behavioral Decision Making, Digital Marketing, Consumer Research +27