Concepedia

Vijay Viswanathan

VV

25

Publications

1.6K

Citations

18

H-Index

2005

Active since

Affiliations

Northwestern University(Current)

University of Amsterdam

Massachusetts General Hospital

Northwestern University

University of California, Berkeley

Vijay Viswanathan is an author at Northwestern University specializing in management, marketing, and communication.

Top concepts

MarketingManagementCommunicationConsumer ResearchArtsEngineeringSocial MediaJournalismConsumer BehaviorMedia Studies

Publications per year

2005–2024

25

Publications

25

Artificial Intelligence and Marketing: Pitfalls and Opportunities

Arnaud De Bruyn, Vijay Viswanathan, Yean Shan Beh et al. · Journal of Interactive Marketing · 2020 · 419 citations · Full text

Artificial Intelligence, Marketing Analytics, Engineering +22

The uses of personal networked digital imaging

Nancy Van House, Marc Davis, Morgan G. Ames et al. · 2005 · 230 citations

Photographic Study, Engineering, Personal Photography +17

Do customer reviews drive purchase decisions? The moderating roles of review exposure and price

Ewa Masłowska, Edward C. Malthouse, Vijay Viswanathan · Decision Support Systems · 2017 · 142 citations

Customer Satisfaction, Online Customer Behavior, Customer Review +11

The Dynamics of Consumer Engagement with Mobile Technologies

Vijay Viswanathan, Linda D. Hollebeek, Edward C. Malthouse et al. · Service Science · 2017 · 137 citations

Customer Satisfaction, Digital Marketing, Mobile Engagement +16

A dual-system approach to understanding “generation Y” decision making

Vijay Viswanathan, Varsha Jain · Journal of Consumer Marketing · 2013 · 94 citations

Behavioral Decision Making, Digital Marketing, Consumer Research +27

Rows per page

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