Arnaud De Bruyn - Concepedia

Author

Arnaud De Bruyn

École Supérieure des Sciences Économiques et Commerciales ORCID

Also Known As

Arnaud De Bruyn, Arnaud de Bruyn

Publications

Citations

H-Index

Concepts

All Affiliations

École Supérieure des Sciences Économiques et Commerciales CY Cergy Paris Université Pennsylvania State University Erasmus University Rotterdam

About

Arnaud De Bruyn is an author at École Supérieure des Sciences Économiques et Commerciales specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	9	9	1.6K
2	Business	5	5	198
3	Engineering	3	3	611
4	Arts	1	1	33
5	Education	1	1	114

Arnaud De Bruyn

Publications

1.9K

Citations

H-Index

Page 1

	Year	Citations
A multi-stage model of word-of-mouth influence through viral marketing Arnaud De Bruyn, Gary L. Lilien International Journal of Research in Marketing Viral MarketingAdvertisingDigital MarketingInteractive MarketingManagement	2008	894
Artificial Intelligence and Marketing: Pitfalls and Opportunities Arnaud De Bruyn, Vijay Viswanathan, Yean Shan Beh, Journal of Interactive Marketing Artificial IntelligenceMarketing AnalyticsEngineeringMachine LearningNeural Networks (Machine Learning)	2020	419
How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations Ujwal Kayandé, Arnaud De Bruyn, Gary L. Lilien, Information Systems Research Artificial IntelligenceEngineeringMachine LearningEducationSoftware Engineering	2008	114
Estimating the Influence of Fairness on Bargaining Behavior Arnaud De Bruyn, Gary E. Bolton Management Science NegotiationGame TheoryFair SettlementsMarket Equilibrium ComputationBargaining Pie	2008	105
Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids Arnaud De Bruyn, John Liechty, K.R.E. Huizingh, Marketing Science EngineeringDigital MarketingConjoint-based Decision AidsConsumer ResearchBusiness Analytics	2008	78
LSTM Response Models for Direct Marketing Analytics: Replacing Feature Engineering with Deep Learning Mainak Sarkar, Arnaud De Bruyn Journal of Interactive Marketing	2020	78
Opening a donor's wallet: The influence of appeal scales on likelihood and magnitude of donation Arnaud De Bruyn, Sonja Prokopec Journal of Consumer Psychology	2013	57
So you want to delight your customers: The perils of ignoring heterogeneity in customer evaluations of discretionary preferential treatments Raphaëlle Butori, Arnaud De Bruyn International Journal of Research in Marketing Customer SatisfactionConsumer ChoiceBehavioral Decision MakingConsumer StudyBias	2013	49
Did clickbait crack the code on virality? Prithwiraj Mukherjee, Souvik Dutta, Arnaud De Bruyn Journal of the Academy of Marketing Science Media StudiesViral MarketingSocial MediaUser-generated ContentManagement	2022	33
Assimilation-contrast theory in action: Operationalization and managerial impact in a fundraising context Arnaud De Bruyn, Sonja Prokopec International Journal of Research in Marketing Assimilation-contrast TheoryManagerial ImpactPhilanthropyOrganizational CommunicationManagement	2016	20

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