Concepedia

Arnaud De Bruyn

AD

12

Publications

1.9K

Citations

11

H-Index

2008

Active since

Affiliations

École Supérieure des Sciences Économiques et Commerciales(Current)

CY Cergy Paris Université

Pennsylvania State University

Erasmus University Rotterdam

Arnaud De Bruyn is an author at École Supérieure des Sciences Économiques et Commerciales specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchEngineeringData ScienceDecision TheoryDecision ScienceConsumer BehaviorDigital Marketing

Publications per year

2008–2023

12

Publications

12

A multi-stage model of word-of-mouth influence through viral marketing

Arnaud De Bruyn, Gary L. Lilien · International Journal of Research in Marketing · 2008 · 894 citations

Viral Marketing, Advertising, Digital Marketing +7

Artificial Intelligence and Marketing: Pitfalls and Opportunities

Arnaud De Bruyn, Vijay Viswanathan, Yean Shan Beh et al. · Journal of Interactive Marketing · 2020 · 419 citations · Full text

Artificial Intelligence, Marketing Analytics, Engineering +22

How Incorporating Feedback Mechanisms in a DSS Affects DSS Evaluations

Ujwal Kayandé, Arnaud De Bruyn, Gary L. Lilien et al. · Information Systems Research · 2008 · 114 citations · Full text

Artificial Intelligence, Engineering, Machine Learning +26

Estimating the Influence of Fairness on Bargaining Behavior

Arnaud De Bruyn, Gary E. Bolton · Management Science · 2008 · 105 citations

Negotiation, Game Theory, Fair Settlements +19

Offering Online Recommendations with Minimum Customer Input Through Conjoint-Based Decision Aids

Arnaud De Bruyn, John Liechty, K.R.E. Huizingh et al. · Marketing Science · 2008 · 78 citations

Engineering, Digital Marketing, Conjoint-based Decision Aids +26

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