Concepedia
Statistics
Publications
103
Citations
11.9K
H-Index
52
Active since
1973
Affiliations
Pennsylvania State University(Current)
The University of Texas at Austin
Massachusetts Institute of Technology
University of North Carolina at Chapel Hill
École Supérieure des Sciences Économiques et Commerciales
Gary L. Lilien is an author at Pennsylvania State University specializing in marketing, management, and business.
Publications per year
1973–2019
Performance Assessment of the Lead User Idea-Generation Process for New Product Development
Gary L. Lilien, Pamela Morrison, Kathleen Searls et al. · Management Science · 2002 · 999 citations
Management, Innovation Management, Project Management +12
A multi-stage model of word-of-mouth influence through viral marketing
Arnaud De Bruyn, Gary L. Lilien · International Journal of Research in Marketing · 2008 · 896 citations
Social Sciences, Marketing, Marketing Management +16
<i>Medical Innovation</i> Revisited: Social Contagion versus Marketing Effort
Christophe Van den Bulte, Gary L. Lilien · American Journal of Sociology · 2001 · 640 citations
Management, Innovation Management, Marketing +16
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Raji Srinivasan, Gary L. Lilien, Arvind Rangaswamy · Journal of Marketing · 2002 · 626 citations
Management, Organizational Behavior, Technology Management +17
Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems
Rajdeep Grewal, Gary L. Lilien, Girish Mallapragada · Management Science · 2006 · 504 citations
Computing, Information Technology, Project Management +15
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