Concepedia

A multi-stage model of word-of-mouth influence through viral marketing

Arnaud De Bruyn, Gary L. Lilien

International Journal of Research in Marketing · 2008 · 896 citations · 63 references

Concepts

Social SciencesMarketingMarketing ManagementPersuasionSocial InfluenceSocial Media MarketingCustomer EngagementInfluencer CommunicationInfluencer MarketingInformational InfluenceSource CredibilityWord-of-mouth MarketingPositive Word-of-mouthViral AdvertisingViral CampaignsViral Word-of-mouthWord-of-mouth EffectsWord-of-mouth InfluenceWord-of-mouth Intentions

References

63

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations

Social Sciences, Organization Studies, Sociology +17

Birds of a Feather: Homophily in Social Networks

Miller McPherson, Lynn Smith‐Lovin, James M. Cook · Annual Review of Sociology · 2001 · 18.6K citations

Social Sciences, Social Psychology, Sociology +14

Foundations of social theory

Choice Reviews Online · 1990 · 16.9K citations

Social Sciences, Sociology, Social Philosophy +1

Structural Holes: The Social Structure of Competition

Emmanuel Lazega, Ronald S. Burt · Revue Française de Sociologie · 1995 · 7.9K citations

Social Sciences, Entrepreneurship, Organization Studies +17

Customer Loyalty: Toward an Integrated Conceptual Framework

Anthony Steven Dick, Kunal Basu · Journal of the Academy of Marketing Science · 1994 · 6.6K citations

Business, Marketing, Marketing Management +14