Concepedia

Customer Engagement

Customer Engagement is a strategic marketing construct within the domain of relationship marketing that denotes the extent and nature of a customer’s active, emotionally and behaviorally invested participation in a brand or firm’s value-creation processes, distinguished from related concepts by its emphasis on reciprocal interactions, psychological investment, and co-creation of value over time.

12.1K

Publications

1.3M

Citations

20.7K

Authors

4.2K

Institutions

Publications per year

2017–2026

6K

Parents

Children

Publications

12.1K

Customer Loyalty: Toward an Integrated Conceptual Framework

Anthony Steven Dick, Kunal Basu · Journal of the Academy of Marketing Science · 1994 · 6.6K citations

, , +14

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh et al. · Journal of Interactive Marketing · 2004 · 5.8K citations

, , +12

Understanding Customer Experience Throughout the Customer Journey

Katherine N. Lemon, Peter C. Verhoef · Journal of Marketing · 2016 · 5.2K citations · Full text

, , +14

Customer value: The next source for competitive advantage

Robert B. Woodruff · Journal of the Academy of Marketing Science · 1997 · 4.6K citations

, , +14

Customer Engagement

Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić et al. · Journal of Service Research · 2011 · 3.4K citations

, , +7

1–5 of 12.1K

Authors

20.7K

  1. LD
    Linda D. Hollebeek

    Tallinn University of Technology, Estonia

    67 publications · 22K citations

    49

    h-index

  2. HH
    Heesup Han

    Sejong University, South Korea

    42 publications · 4.1K citations

    29

    h-index

  3. SM
    Sandra María Correia Loureiro

    Iscte – Instituto Universitário de Lisboa, Portugal

    37 publications · 3.1K citations

    29

    h-index

  4. ZR
    Zillur Rahman

    Indian Institute of Technology Roorkee, India

    35 publications · 4.4K citations

    28

    h-index

  5. EC
    Edward C. Malthouse

    Northwestern University, United States

    32 publications · 6.9K citations

    26

    h-index

1–5 of 20.7K

Institutions

4.2K

  1. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    59 h-index

    209 publications

    20.8K citations

  2. Florida State University

    Tallahassee, United States

    56 h-index

    119 publications

    15.8K citations

  3. Griffith University

    Brisbane, Australia

    51 h-index

    179 publications

    19.1K citations

  4. University of Central Florida

    Orlando, United States

    50 h-index

    131 publications

    12.9K citations

  5. Pennsylvania State University

    State College, United States

    48 h-index

    120 publications

    20.6K citations

  6. Georgia State University

    Atlanta, United States

    47 h-index

    95 publications

    24.2K citations

  7. Michigan State University

    East Lansing, United States

    46 h-index

    95 publications

    12K citations

  8. The University of Western Australia

    Perth, Australia

    45 h-index

    104 publications

    14.1K citations

1–8 of 4.2K

Venues

  1. Journal of Business Research

    JBR · 532 publications · 77.9K citations

    144

    h-index

  2. Journal of Retailing and Consumer Services

    526 publications · 53.1K citations

    123

    h-index

  3. Journal of the Academy of Marketing Science

    223 publications · 82.4K citations

    118

    h-index

  4. Journal of Marketing

    JM · 182 publications · 68.5K citations

    106

    h-index

  5. International Journal of Hospitality Management

    232 publications · 31.7K citations

    93

    h-index

1–5