Thorsten Hennig‐Thurau

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh et al. · Journal of Interactive Marketing · 2004 · 5.8K citations

Business, Marketing, Marketing Management +12

Understanding Relationship Marketing Outcomes

Thorsten Hennig‐Thurau, Kevin P. Gwinner, Dwayne D. Gremler · Journal of Service Research · 2002 · 2.3K citations

Business, Marketing, Marketing Management +12

The Impact of New Media on Customer Relationships

Thorsten Hennig‐Thurau, Edward C. Malthouse, Christian Friege et al. · Journal of Service Research · 2010 · 1.4K citations · Full text

Business, Marketing, Marketing Management +14

The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development

Thorsten Hennig‐Thurau, Alexander Klee · Psychology and Marketing · 1997 · 1.3K citations

Business, Marketing, Marketing Management +9

Electronic Word-of-Mouth: Motives for and Consequences of Reading Customer Articulations on the Internet

Thorsten Hennig‐Thurau, Gianfranco Walsh, Gianfranco Walsh · International Journal of Electronic Commerce · 2003 · 935 citations

Business, Marketing, Marketing Management +14