Concepedia
Statistics
Publications
39
Citations
17.8K
H-Index
31
Active since
1994
Affiliations
Bowling Green State University(Current)
Kansas State University
University of Idaho
Arizona State University
Bauhaus-Universität Weimar
Dwayne D. Gremler is an author at Bowling Green State University specializing in marketing, business, and customer satisfaction.
Publications per year
1994–2022
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh et al. · Journal of Interactive Marketing · 2004 · 5.8K citations
Business, Marketing, Marketing Management +12
Relational Benefits in Services Industries: The Customer's Perspective
Kevin P. Gwinner, Dwayne D. Gremler, M. J. Bitner · Journal of the Academy of Marketing Science · 1998 · 2.3K citations
Business, Marketing, Marketing Management +14
Understanding Relationship Marketing Outcomes
Thorsten Hennig‐Thurau, Kevin P. Gwinner, Dwayne D. Gremler · Journal of Service Research · 2002 · 2.3K citations
Customer-Employee Rapport in Service Relationships
Dwayne D. Gremler, Kevin P. Gwinner · Journal of Service Research · 2000 · 1.1K citations
Business, Marketing, Marketing Management +8
The Critical Incident Technique in Service Research
Dwayne D. Gremler · Journal of Service Research · 2004 · 1K citations
Management, Marketing, Marketing Management +10
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