Concepedia
Statistics
Publications
34
Citations
19.1K
H-Index
28
Active since
1995
Affiliations
Kansas State University(Current)
Arizona State University
Bowling Green State University
Hanover College
East Carolina University
Kevin P. Gwinner is an author at Kansas State University specializing in business, marketing, and marketing management.
Publications per year
1995–2019
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh et al. · Journal of Interactive Marketing · 2004 · 5.8K citations
Business, Marketing, Marketing Management +12
Relational Benefits in Services Industries: The Customer's Perspective
Kevin P. Gwinner, Dwayne D. Gremler, M. J. Bitner · Journal of the Academy of Marketing Science · 1998 · 2.3K citations
Business, Marketing, Marketing Management +14
Understanding Relationship Marketing Outcomes
Thorsten Hennig‐Thurau, Kevin P. Gwinner, Dwayne D. Gremler · Journal of Service Research · 2002 · 2.3K citations
Customer-Employee Rapport in Service Relationships
Dwayne D. Gremler, Kevin P. Gwinner · Journal of Service Research · 2000 · 1.1K citations
Business, Marketing, Marketing Management +8
Building Brand Image Through Event Sponsorship: The Role of Image Transfer
Kevin P. Gwinner, John P. Eaton · Journal of Advertising · 1999 · 1K citations
Business, Marketing, Marketing Management +17
1–5 of 34