Kevin P. Gwinner - Concepedia

Author

Kevin P. Gwinner

Kansas State University

Also Known As

K. P. Gwinner, Kevin Gwinner, Kevin P. Gwinner, Kevin Patrick Gwinner

Publications

19K

Citations

H-Index

113

Concepts

All Affiliations

Kansas State University Arizona State University Bowling Green State University Hanover College East Carolina University

About

Kevin P. Gwinner is an author at Kansas State University specializing in management, marketing, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	23	27	12.5K
2	Business	17	19	10.5K
3	Education	5	5	136
4	Arts	4	4	1.3K
5	Medicine	1	1	56

Kevin P. Gwinner

Publications

18.8K

Citations

H-Index

Page 1

	Year	Citations
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh, Journal of Interactive Marketing	2004	5.7K
Relational Benefits in Services Industries: The Customer's Perspective Kevin P. Gwinner, Dwayne D. Gremler, M. J. Bitner Journal of the Academy of Marketing Science Relational BenefitsRelationship MarketingCustomer SatisfactionService ResearchService Study	1998	2.3K
Understanding Relationship Marketing Outcomes Thorsten Hennig‐Thurau, Kevin P. Gwinner, Dwayne D. Gremler Journal of Service Research Relational BenefitsRelationship MarketingCustomer SatisfactionService QualityService Research	2002	2.2K
Customer-Employee Rapport in Service Relationships Dwayne D. Gremler, Kevin P. Gwinner Journal of Service Research Customer SatisfactionConsumer ResearchHuman Resource ManagementLoyalty IntentManagement	2000	1.1K
Building Brand Image Through Event Sponsorship: The Role of Image Transfer Kevin P. Gwinner, John P. Eaton Journal of Advertising Brand StrategySports SponsorshipConsumer ResearchPersonal BrandingManagement	1999	1K
A model of image creation and image transfer in event sponsorship Kevin P. Gwinner International Marketing Review Hybrid EventConsumer ResearchEvent Sponsorship ActivitiesMeaning TransferVisual Arts	1997	741
A model of fan identification: antecedents and sponsorship outcomes Kevin P. Gwinner, Scott R. Swanson Journal of Services Marketing Customer SatisfactionSocial PsychologyFan CommunitiesConsumer ResearchSports Sponsorship	2003	612
A comparison of attitude, personality, and knowledge predictors of service-oriented organizational citizenship behaviors. Lance A. Bettencourt, Kevin P. Gwinner, Matthew L. Meuter Journal of Applied Psychology Customer SatisfactionOrganizational CharacteristicOrganizational CultureHuman Resource ManagementOrganizational Behavior	2001	593
Consumer perceptions of Internet retail service quality Swinder Janda, Philip J. Trocchia, Kevin P. Gwinner International Journal of Service Industry Management Customer SatisfactionConsumer UncertaintyDigital MarketingConsumer ResearchConsumer Perceptions	2002	537
Generating positive word‐of‐mouth communication through customer‐employee relationships Dwayne D. Gremler, Kevin P. Gwinner, Stephen Brown International Journal of Service Industry Management Customer ExperienceCustomer SatisfactionConsumer ResearchCustomer Wom BehaviorSocial Influence	2001	500

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