Edward C. Malthouse

The Impact of New Media on Customer Relationships

Thorsten Hennig‐Thurau, Edward C. Malthouse, Christian Friege et al. · Journal of Service Research · 2010 · 1.4K citations · Full text

Business, Marketing, Marketing Management +14

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Bobby J. Calder, Edward C. Malthouse, Ute Schaedel · Journal of Interactive Marketing · 2009 · 1K citations

Business, Marketing, Marketing Management +16

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Edward C. Malthouse, Michael Haenlein, Bernd Skiera et al. · Journal of Interactive Marketing · 2013 · 786 citations

Business, Marketing, Marketing Management +16

On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Rebecca Jen-Hui Wang, Edward C. Malthouse, Lakshman Krishnamurthi · Journal of Retailing · 2015 · 550 citations

Business, Marketing, Marketing Management +10

News-seekers and Avoiders: Exploring Patterns of Total News Consumption Across Media and the Relationship to Civic Participation

Thomas B. Ksiazek, Edward C. Malthouse, James G. Webster · Journal of Broadcasting & Electronic Media · 2010 · 335 citations

Social Sciences, Communication, Political Communication +14