Edward C. Malthouse - Concepedia

Author

Edward C. Malthouse

Also Known As

E.C. Malthouse, EDWARD C. MALTHOUSE, Edward C Malthouse, Edward C. Malthouse, Edward Carl Malthouse, Edward Malthouse, Malthouse, Edward, Malthouse, Edward C, Malthouse, Edward C.

223

Publications

11.4K

Citations

H-Index

236

Concepts

All Affiliations

Northwestern University Northwestern University Ghent University University of Amsterdam

About

Edward C. Malthouse is an author at Northwestern University specializing in marketing, management, and consumer research.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	20	22	1.9K
2	Arts	18	21	3.3K
3	Engineering	17	20	1.5K
4	Education	2	2	50
5	Health Sciences	1	1	165

Edward C. Malthouse

100

Publications

10.6K

Citations

H-Index

Page 1

	Year	Citations
The Impact of New Media on Customer Relationships Thorsten Hennig‐Thurau, Edward C. Malthouse, Christian Friege, Journal of Service Research Customer SatisfactionEntertainment MarketingEmerging MediaDigital MarketingMedia Innovation	2010	1.4K
An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness Bobby J. Calder, Edward C. Malthouse, Ute Schaedel Journal of Interactive Marketing	2009	982
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House Edward C. Malthouse, Michael Haenlein, Bernd Skiera, Journal of Interactive Marketing	2013	771
On the Go: How Mobile Shopping Affects Customer Purchase Behavior Rebecca Jen-Hui Wang, Edward C. Malthouse, Lakshman Krishnamurthi Journal of Retailing Customer SatisfactionOnline Customer BehaviorMobile MarketingMobile CommerceDigital Marketing	2015	539
News-seekers and Avoiders: Exploring Patterns of Total News Consumption Across Media and the Relationship to Civic Participation Thomas B. Ksiazek, Edward C. Malthouse, James G. Webster Journal of Broadcasting & Electronic Media Citizen JournalismExploring PatternsPublic OpinionCommunicationMedia Studies	2010	332
Media consumption across platforms: Identifying user-defined repertoires Harsh Taneja, James G. Webster, Edward C. Malthouse, New Media & Society MusicEngineeringDigital MarketingEmerging MediaMedia Platforms	2012	301
The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior Su Jung Kim, Rebecca Jen-Hui Wang, Edward C. Malthouse Journal of Interactive Marketing	2015	257
Engagement with Online Media Rachel Davis Mersey, Edward C. Malthouse, Bobby J. Calder Journal of Media Business Studies Emerging MediaCommunicationConsumer EngagementJournalismMedia Studies	2010	250
Can we predict customer lifetime value? Edward C. Malthouse, Robert C. Blattberg Journal of Interactive Marketing	2005	243
Big Data and consumer behavior: imminent opportunities Charles F. Hofacker, Edward C. Malthouse, Fareena Sultan Journal of Consumer Marketing Marketing AnalyticsBig Data RevolutionConsumer Decision MakingEngineeringData Science	2016	232

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