Michael Haenlein - Concepedia

Author

Michael Haenlein

ESCP Business School ORCID

Also Known As

Haenlein, Michael, Michael Haenlein

Publications

38.5K

Citations

H-Index

152

Concepts

All Affiliations

ESCP Business School ESCP Business School University of Cologne University of Liverpool Reichman University

About

Michael Haenlein is an author at ESCP Business School specializing in management, marketing, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	26	28	4.3K
2	Arts	10	10	20.2K
3	Engineering	8	8	6.3K
4	Education	3	3	866
5	Humanities	1	1	2.7K

Michael Haenlein

Publications

38.3K

Citations

H-Index

Page 1

	Year	Citations
Users of the world, unite! The challenges and opportunities of Social Media Andreas Kaplan, Michael Haenlein Business Horizons Computational Social ScienceSocial NetworksSocial MediaContent AnalysisSocial Medium Monitoring	2009	17.2K
Digital transformation: A multidisciplinary reflection and research agenda Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart, Journal of Business Research	2019	4.2K
An empirical comparison of the efficacy of covariance-based and variance-based SEM Werner Reinartz, Michael Haenlein, Jörg Henseler International Journal of Research in Marketing ReliabilityEmpirical ComparisonBehavioral SciencesEngineeringVariance-based Sem	2009	2.8K
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence Andreas Kaplan, Michael Haenlein Business Horizons Artificial IntelligenceHumanitiesResponsible AiHuman-ai InteractionEthic Of Artificial Intelligence	2018	2.7K
A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence Michael Haenlein, Andreas Kaplan California Management Review Artificial IntelligenceEngineeringMachine LearningAi FoundationIntelligent Systems	2019	2.2K
A Beginner's Guide to Partial Least Squares Analysis Michael Haenlein, Andreas Kaplan Understanding Statistics General IntroductionEconometric ModelEconomicsMultivariate AnalysisBusiness	2004	1.7K
Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster Andreas Kaplan, Michael Haenlein Business Horizons Social MediaArtsEducationOnline EducationMassive Open Online Courses	2016	797
Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House Edward C. Malthouse, Michael Haenlein, Bernd Skiera, Journal of Interactive Marketing	2013	771
Rulers of the world, unite! The challenges and opportunities of artificial intelligence Andreas Kaplan, Michael Haenlein Business Horizons Artificial IntelligenceEngineeringData ScienceHumanartificial Intelligence CollaborationAutomation	2019	606
Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co. Michael Haenlein, Ertan Anadol, Tyler Farnsworth, California Management Review Digital MarketingSocial MarketingRight InfluencersSocial InfluenceCommunication	2020	507

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