Concepedia
Statistics
Publications
57
Citations
35.1K
H-Index
42
Active since
2004
Affiliations
ESCP Business School(Current)
ESCP Business School
University of Liverpool
University of Cologne
Reichman University
Michael Haenlein is an author at ESCP Business School specializing in marketing, marketing management, and business.
Publications per year
2004–2025
Users of the world, unite! The challenges and opportunities of Social Media
Andreas Kaplan, Michael Haenlein · Business Horizons · 2009 · 17.5K citations
Social Sciences, Communication, Audience Studies +10
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence
Andreas Kaplan, Michael Haenlein · Business Horizons · 2018 · 2.9K citations
Computing, Computer Science, Artificial Intelligence +9
An empirical comparison of the efficacy of covariance-based and variance-based SEM
Werner Reinartz, Michael Haenlein, Jörg Henseler · International Journal of Research in Marketing · 2009 · 2.9K citations
Social Sciences, Biostatistics, Psychometrics +10
A Brief History of Artificial Intelligence: On the Past, Present, and Future of Artificial Intelligence
Michael Haenlein, Andreas Kaplan · California Management Review · 2019 · 2.4K citations
Computing, Computer Science, Artificial Intelligence +12
A Beginner's Guide to Partial Least Squares Analysis
Michael Haenlein, Andreas Kaplan · Understanding Statistics · 2004 · 1.7K citations
Business, Educational Measurement, Measurement Invariance +7
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