Users of the world, unite! The challenges and opportunities of Social Media

The Presentation of Self in Everyday Life.

Kaspar D. Naegele, Erving Goffman · American Sociological Review · 1956 · 26.2K citations

Social Sciences, Psychology, Social Psychology +14

Organizational Information Requirements, Media Richness and Structural Design

Richard L. Daft, Robert H. Lengel · Management Science · 1986 · 9.6K citations

Social Sciences, Information Systems, Organization Studies +17

Brand Community

Albert M. Muñiz, Thomas C. O’Guinn · Journal of Consumer Research · 2001 · 3.9K citations

Business, Marketing, Sociology +13

The Field behind the Screen: Using Netnography for Marketing Research in Online Communities

Robert V. Kozinets · Journal of Marketing Research · 2002 · 3.9K citations

Social Sciences, Marketing, Marketing Management +13

The social psychology of telecommunications

Genevieve Gray · Telecommunications Policy · 1977 · 3.5K citations

Social Sciences, Psychology, Social Psychology +7