Albert M. Muñiz

Brand Community

Albert M. Muñiz, Thomas C. O’Guinn · Journal of Consumer Research · 2001 · 3.9K citations

Business, Marketing, Sociology +13

How Brand Community Practices Create Value

Hope Jensen Schau, Albert M. Muñiz, Eric J. Arnould · Journal of Marketing · 2009 · 2.4K citations

Business, Marketing, Marketing Management +16

Religiosity in the Abandoned Apple Newton Brand Community

Albert M. Muñiz, Hope Jensen Schau · Journal of Consumer Research · 2005 · 1K citations

Business, Marketing, Religion +14

Vigilante Marketing and Consumer-Created Communications

Albert M. Muñiz, Hope Jensen Schau · Journal of Advertising · 2007 · 352 citations

Business, Marketing, Marketing Management +12

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

Nina Diamond, John F. Sherry, Albert M. Muñiz et al. · Journal of Marketing · 2009 · 293 citations

Business, Marketing, Marketing Management +10