Statistics
Publications
84
Citations
23.1K
H-Index
52
Active since
1982
Eric J. Arnould is an author at University of Southern Denmark specializing in social sciences, marketing, and consumption studies.
Publications per year
1982–2024
84
84
How Brand Community Practices Create Value
Hope Jensen Schau, Albert M. Muñiz, Eric J. Arnould · Journal of Marketing · 2009 · 2.4K citations
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