Craig J. Thompson

Consumer Culture Theory (CCT): Twenty Years of Research

Eric J. Arnould, Craig J. Thompson · Journal of Consumer Research · 2005 · 3.5K citations · Full text

Social Sciences, Marketing, Consumer Behavior +10

Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology

Craig J. Thompson, William B. Locander, Howard R. Pollio · Journal of Consumer Research · 1989 · 1.6K citations

Humanities, Philosophy, Psychology +14

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers’ Consumption Stories

Craig J. Thompson · Journal of Marketing Research · 1997 · 1.1K citations

Business, Marketing, Marketing Management +15

Speaking of Fashion: Consumers' Uses of Fashion Discourses and the Appropriation of Countervailing Cultural Meanings

Craig J. Thompson, Diana L. Haytko · Journal of Consumer Research · 1997 · 812 citations

Social Sciences, Communication, Cultural Studies +8

The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization

Craig J. Thompson, Zeynep Arsel · Journal of Consumer Research · 2004 · 687 citations

Business, Marketing, Marketing Management +9