The Starbucks Brandscape and Consumers’ (Anticorporate) Experiences of Glocalization

Abstract

Journal Article The Starbucks Brandscape and Consumers' (Anticorporate) Experiences of Glocalization Get access Craig J. Thompson, Craig J. Thompson Search for other works by this author on: Oxford Academic PubMed Google Scholar Zeynep Arsel Zeynep Arsel Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 31, Issue 3, December 2004, Pages 631–642, https://doi.org/10.1086/425098 Published: 01 December 2004