Robert V. Kozinets - Concepedia

Author

Robert V. Kozinets

Also Known As

Kozinets, Robert, Kozinets, Robert, V., Maryam Maleki, ROBERT V. KOZINETS, Robert Kozinets, Robert V Kozinets, Robert V. Kozinets, Robert V. Kozinets

177

Publications

18.8K

Citations

H-Index

176

Concepts

All Affiliations

University of Southern California York University Northwestern University Kellogg's (Canada)Queen's University

About

Robert V. Kozinets is an author at University of Southern California specializing in marketing, management, and arts.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	24	26	9K
2	Business	9	9	3.2K
3	Education	9	9	1.9K
4	Engineering	1	1	275
5	Humanities	1	1	1K

Robert V. Kozinets

Publications

15.2K

Citations

H-Index

Page 1

	Year	Citations
The Field behind the Screen: Using Netnography for Marketing Research in Online Communities Robert V. Kozinets Journal of Marketing Research Digital MarketingOnline CommunitiesConsumer ResearchSocial MarketingCommunication	2002	3.8K
E-tribalized marketing?: the strategic implications of virtual communities of consumption Robert V. Kozinets European Management Journal CultureE-tribalized MarketingAdvertisingConsumer CultureOnline Customer Behavior	1999	1.5K
Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man Robert V. Kozinets Journal of Consumer Research	2002	1.2K
Utopian Enterprise: Articulating the Meanings of<i>Star Trek</i>'s Culture of Consumption : Figure 1 Robert V. Kozinets Journal of Consumer Research Utopian EnterpriseEducationMass CultureMass Media ImagesContemporary Culture	2001	1K
Adversaries of Consumption: Consumer Movements, Activism, and Ideology Robert V. Kozinets, Jay M. Handelman Journal of Consumer Research New Social MovementCultureMedia ActivismConsumer CultureAdvertising	2004	979
On Netnography: Initial Reflections on Consumer Research Investigations of Cyberculture Robert V. Kozinets	1998	638
The Wisdom of Consumer Crowds Robert V. Kozinets, Andrea Hemetsberger, Hope Jensen Schau Journal of Macromarketing Customer SatisfactionConsumer InnovationDigital SocietyDigital MarketingEmerging Media	2008	527
Themed flagship brand stores in the new millennium Robert V. Kozinets, John F. Sherry, Benét DeBerry‐Spence, Journal of Retailing New MillenniumFashionBrand StrategyBrand DevelopmentBrand Management	2002	396
Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy Rebeca Perren, Robert V. Kozinets Journal of Marketing Software PlatformSocial InfluenceMarket DesignSocial Platforms OperateManagement	2017	369
Ludic Agency and Retail Spectacle Robert V. Kozinets, John F. Sherry, Diana Storm, Journal of Consumer Research NutritionConsumer ResearchPopulation Health SciencesDiana Storm SearchNon-pharmacological Intervention	2004	342

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