European Management Journal

On value and value co-creation: A service systems and service logic perspective

Stephen L. Vargo, Paul P. Maglio, Melissa Archpru Akaka · 2008 · 3.1K citations

Business, Information Systems, Management Information Systems +14

Servitization of business: Adding value by adding services

Sandra Vandermerwe, J. Fernando Sánchez-Rada · 1988 · 2.6K citations

Business, Information Systems, Management Information Systems +12

How to Sustain the Customer Experience:

Chiara Gentile, Nicola Spiller, Giuliano Noci · 2007 · 1.7K citations

Business, Marketing, Marketing Management +12

E-tribalized marketing?: the strategic implications of virtual communities of consumption

Robert V. Kozinets · 1999 · 1.5K citations

Business, Marketing, Marketing Management +16

Developing a model for managing intellectual capital

Leif Edvinsson, Patrick H. Sullivan · 1996 · 1.2K citations

Management, Knowledge Management, Strategic Management +12