How to Sustain the Customer Experience:

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 8K citations

Social Sciences, Psychology, Social Psychology +16

Co-creation experiences: The next practice in value creation

C. K. Prahalad, Venkat Ramaswamy · Journal of Interactive Marketing · 2004 · 6.3K citations · Full text

Management, Knowledge Management, Strategic Management +11

How the Mind Works

Steven Pinker · Annals of the New York Academy of Sciences · 1999 · 3.8K citations

Humanities, Neuroscience, Psychology +12

Cognitive Psychology and Its Implications

Leslie Y. Rabkin · American Journal of Psychotherapy · 1987 · 3.2K citations

Social Sciences, Behavioral Sciences, Psychology +12

Experiential Marketing

Bernd H. Schmitt · Journal of Marketing Management · 1999 · 2.8K citations

Business, Marketing, Marketing Management +17