Concepedia

Author

Venkat Ramaswamy

University of Michigan

Also Known As

Venkat Ramaswamy

62

Publications

5.4K

Citations

15

H-Index

66

Concepts

All Affiliations

University of MichiganRoss SchoolMarywood University
VR

About

Venkat Ramaswamy is an author at University of Michigan specializing in business, management, and marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

10

11

4.3K

2

Arts

4

4

493

3

Education

2

2

45

4

Engineering

2

2

671

5

Health Sciences

1

1

2.3K

Venkat Ramaswamy

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16

Publications

5K

Citations

13

H-Index

YearCitations

Co‐creating unique value with customers

C. K. Prahalad, Venkat Ramaswamy

Strategy and Leadership

2004

2.3K

What is co-creation? An interactional creation framework and its implications for value creation

Venkat Ramaswamy, Kerimcan Ozcan

Journal of Business Research

2017

661

Brand value co-creation in a digitalized world: An integrative framework and research implications

Venkat Ramaswamy, Kerimcan Ozcan

International Journal of Research in Marketing

2015

475

Co‐creating value through customers' experiences: the Nike case

Venkat Ramaswamy

Strategy and Leadership

2008

294

It's about human experiences… and beyond, to co-creation

Venkat Ramaswamy

Industrial Marketing Management

2010

289

Build the co-creative enterprise.

Venkat Ramaswamy, Francis Gouillart

PubMed

2010

273

Co-creation of value — towards an expanded paradigm of value creation

Venkat Ramaswamy

Marketing Review St Gallen

2009

181

Offerings as Digitalized Interactive Platforms: A Conceptual Framework and Implications

Venkat Ramaswamy, Kerimcan Ozcan

Journal of Marketing

2018

169

The Future of Competition

Venkat Ramaswamy

2004

144

Strategy and co-creation thinking

Venkat Ramaswamy, Kerimcan Ozcan

Strategy and Leadership

2013

71

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