Concepedia

Venkat Ramaswamy

VR

Statistics

Publications

19

Citations

11.7K

H-Index

16

Active since

2004

Affiliations

University of Michigan(Current)

Marywood University

Venkat Ramaswamy is an author at University of Michigan specializing in value creation, co-creation processes, and co-creation.

Publications per year

2004–2020

19

Publications

19

Co-creation experiences: The next practice in value creation

C. K. Prahalad, Venkat Ramaswamy · Journal of Interactive Marketing · 2004 · 6.3K citations · Full text

Management, Knowledge Management, Strategic Management +11

Co‐creating unique value with customers

C. K. Prahalad, Venkat Ramaswamy · Strategy and Leadership · 2004 · 2.4K citations

Business, Marketing, Strategic Management +12

What is co-creation? An interactional creation framework and its implications for value creation

Venkat Ramaswamy, Kerimcan Ozcan · Journal of Business Research · 2017 · 700 citations

Management, Organizational Behavior, Strategic Management +14

Brand value co-creation in a digitalized world: An integrative framework and research implications

Venkat Ramaswamy, Kerimcan Ozcan · International Journal of Research in Marketing · 2015 · 493 citations

Business, Marketing, Marketing Management +17

Co‐creating value through customers' experiences: the Nike case

Venkat Ramaswamy · Strategy and Leadership · 2008 · 297 citations

Business, Strategic Management, Strategy +17

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