C. K. Prahalad

Co-creation experiences: The next practice in value creation

C. K. Prahalad, Venkat Ramaswamy · Journal of Interactive Marketing · 2004 · 6.3K citations · Full text

Management, Knowledge Management, Strategic Management +11

A Resource-Based Theory of the Firm: Knowledge Versus Opportunism

Kathleen R. Conner, C. K. Prahalad · Organization Science · 1996 · 3.1K citations

Management, Business Economics, Organizational Behavior +13

The dominant logic: A new linkage between diversity and performance

C. K. Prahalad, Richard A. Bettis · Strategic Management Journal · 1986 · 2.9K citations · Full text

Management, Performance Management, Business Strategy +6

Co‐creating unique value with customers

C. K. Prahalad, Venkat Ramaswamy · Strategy and Leadership · 2004 · 2.4K citations

Business, Marketing, Strategic Management +12

Why sustainability is now the key driver of innovation

Ram Nidumolu, C. K. Prahalad, M. R. Rangaswami · IEEE Engineering Management Review · 2013 · 1.8K citations

Management, Innovation Management, Sustainability Management +17