Concepedia

Chiara Gentile

CG

1

Publications

1.7K

Citations

1

H-Index

2007

Active since

Affiliations

Politecnico di Milano(Current)

Chiara Gentile is an author at Politecnico di Milano specializing in customer service, marketing strategy, and consumer research.

Top concepts

MarketingManagementCustomer ServiceConsumer ResearchMarketing StrategyCustomer SatisfactionInteractive Marketing

Publications per year

2007–2007

1

Publications

1

How to Sustain the Customer Experience:

Chiara Gentile, Nicola Spiller, Giuliano Noci · European Management Journal · 2007 · 1.7K citations

Customer Experience, Customer Satisfaction, Interactive Marketing +6

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