Statistics
Publications
87
Citations
53.5K
H-Index
59
Active since
1998
Stephen L. Vargo is an author at University of Hawaiʻi at Mānoa specializing in business, marketing, and services marketing.
Publications per year
1998–2024
87
87
Evolving to a New Dominant Logic for Marketing
Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations
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