Concepedia

Robert F. Lusch

RF

Statistics

Publications

130

Citations

51.5K

H-Index

64

Active since

1976

Affiliations

University of Arizona(Current)

University of Oklahoma

University of Hawaiʻi at Mānoa

Marquette University

Texas Christian University

Robert F. Lusch is an author at University of Arizona specializing in business, marketing, and management.

Publications per year

1976–2021

130

Publications

130

Evolving to a New Dominant Logic for Marketing

Stephen L. Vargo, Robert F. Lusch · Journal of Marketing · 2003 · 14.4K citations

Business, Marketing, Marketing Management +7

Service-dominant logic: continuing the evolution

Stephen L. Vargo, Robert F. Lusch · Journal of the Academy of Marketing Science · 2007 · 7.3K citations

Business, Information Systems, Business Strategy +2

Institutions and axioms: an extension and update of service-dominant logic

Stephen L. Vargo, Robert F. Lusch · Journal of the Academy of Marketing Science · 2015 · 3.5K citations

Humanities, Philosophy, Institutional Theory +6

Service Innovation: A Service-Dominant Logic Perspective1

Robert F. Lusch, Satish Nambisan · MIS Quarterly · 2015 · 1.9K citations

Management, Innovation Management, Innovation +3

Service-dominant logic: reactions, reflections and refinements

Robert F. Lusch, Stephen L. Vargo · Marketing Theory · 2006 · 1.8K citations

Business, Marketing, Marketing Management +5

1–5 of 130