Sandra Vandermerwe

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Publications

Citations

3.3K

H-Index

Active since

1987

Affiliations

International Institute for Management Development(Current)

Imperial College London

Sandra Vandermerwe is an author at International Institute for Management Development specializing in business, strategic management, and business strategy.

Publications per year

1987–2023

Publications

Servitization of business: Adding value by adding services

Sandra Vandermerwe, J. Fernando Sánchez-Rada · European Management Journal · 1988 · 2.6K citations

Business, Information Systems, Management Information Systems +12

Customers drive corporations

Sandra Vandermerwe, Michael D. Oliff · Long Range Planning · 1990 · 215 citations

Becoming a customer “owning” corporation

Sandra Vandermerwe · Long Range Planning · 1996 · 53 citations

Business, Marketing, Marketing Management +12

Jumping into the customer's activity cycle

Sandra Vandermerwe · The Columbia Journal of World Business · 1993 · 49 citations

Business, Marketing, Consumer Behavior +8

Internal Services: Gaps in Needs/Performance and Prescriptions for Effectiveness

Sandra Vandermerwe, Douglas J. Gilbert · International Journal of Service Industry Management · 1991 · 47 citations

Management, Performance Management, Strategic Management +10

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