Consumer Theory is a branch of microeconomic theory that models and analyzes the choices of a rational consumer who selects consumption bundles to maximize a preference (or utility) relation subject to budget constraints determined by prices and income.
26.7K
Publications
2.3M
Citations
36.6K
Authors
6K
Institutions
Publications per year
2017–2026
7K
Variants
Theory Of Consumer Behavior
Publications
26.7K
Possessions and the Extended Self
Russell W. Belk · Journal of Consumer Research · 1988 · 8.7K citations
A New Approach to Consumer Theory
Kelvin Lancaster · Journal of Political Economy · 1966 · 8.2K citations
1–5 of 26.7K
Authors
36.6K
- PK
40
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- GR
39
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- KBKent B. Monroe
University of Illinois Urbana-Champaign, United States
48 publications · 7.3K citations
38
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- RW
32
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- DR
32
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1–5 of 36.6K
Institutions
6K
University of Pennsylvania
Philadelphia, United States
118 h-index
466 publications
62.9K citations
University of Chicago
Chicago, United States
115 h-index
410 publications
58.3K citations
National Bureau of Economic Research
Cambridge, United States
114 h-index
606 publications
76.2K citations
University of California, Berkeley
Berkeley, United States
103 h-index
385 publications
70.2K citations
Stanford University
Stanford, United States
102 h-index
318 publications
59.5K citations
Columbia University
New York, United States
95 h-index
350 publications
51.5K citations
New York University
New York, United States
92 h-index
368 publications
36.3K citations
Carnegie Mellon University
Pittsburgh, United States
89 h-index
270 publications
41.8K citations
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Venues
- Journal of Consumer Research
JCR · 869 publications · 227.6K citations
240
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- Journal of Marketing Research
885 publications · 138.7K citations
170
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- Marketing Science
448 publications · 71.6K citations
139
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- Journal of Marketing
JM · 525 publications · 81K citations
138
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- Journal of Business Research
JBR · 502 publications · 60.4K citations
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