Concepedia

Kent B. Monroe

KB

Statistics

Publications

91

Citations

25.4K

H-Index

56

Active since

1971

Affiliations

University of Illinois Urbana-Champaign(Current)

University of Richmond

Bentley University

Small Business Administration

Kent B. Monroe is an author at University of Illinois Urbana-Champaign specializing in business, marketing, and consumer theory.

Publications per year

1971–2019

91

Publications

91

Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations

Business, Marketing, Marketing Management +12

Pricing: Making Profitable Decisions

Alfred R. Oxenfeldt, Kent B. Monroe · Journal of Marketing · 1980 · 1.8K citations

Business, Business Economics, Economics +7

Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 1.8K citations

Business, Marketing, Marketing Management +11

The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review

Akshay R. Rao, Kent B. Monroe · Journal of Marketing Research · 1989 · 1.5K citations

Business, Marketing, Marketing Management +10

The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions

Lan Xia, Kent B. Monroe, Jennifer L. Cox · Journal of Marketing · 2004 · 1.4K citations · Full text

Business, Business Economics, Economics +8

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