Concepedia

The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review

Akshay R. Rao, Kent B. Monroe

Journal of Marketing Research · 1989 · 1.5K citations · 7 references

DOI

Abstract

Akshay R. Rao, Kent B. Monroe, The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review, Journal of Marketing Research, Vol. 26, No. 3 (Aug., 1989), pp. 351-357

References

7

The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations

Akshay R. Rao, Kent B. Monroe · Journal of Consumer Research · 1988 · 1.2K citations

, , +24

Buyers' Subjective Perceptions of Price

Kent B. Monroe · Journal of Marketing Research · 1973 · 687 citations

, , +6

Some Consequences of the Habit of Judging Quality by Price

T. de Scitovszky · The Review of Economic Studies · 1944 · 350 citations

, , +20

Competitive Price and Quality Under Asymmetric Information

Gerard J. Tellis, Birger Wernerfelt · Marketing Science · 1987 · 296 citations

, , +14

A Note on Some Experimental Findings About the Meanings of Price

Harold J. Leavitt · The Journal of Business · 1954 · 270 citations

, , +9