Concepedia

The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review

Akshay R. Rao, Kent B. Monroe

Journal of Marketing Research · 1989 · 1.5K citations · 7 references

DOI

Concepts

Abstract

Akshay R. Rao, Kent B. Monroe, The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review, Journal of Marketing Research, Vol. 26, No. 3 (Aug., 1989), pp. 351-357

References

7

The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations

Akshay R. Rao, Kent B. Monroe · Journal of Consumer Research · 1988 · 1.2K citations

, , +14

Buyers' Subjective Perceptions of Price

Kent B. Monroe · Journal of Marketing Research · 1973 · 688 citations

, , +11

Some Consequences of the Habit of Judging Quality by Price

T. de Scitovszky · The Review of Economic Studies · 1944 · 352 citations

, , +7

Competitive Price and Quality Under Asymmetric Information

Gerard J. Tellis, Birger Wernerfelt · Marketing Science · 1987 · 297 citations

, , +16

A Note on Some Experimental Findings About the Meanings of Price

Harold J. Leavitt · The Journal of Business · 1954 · 271 citations

, , +8