Concepedia
Statistics
Publications
35
Citations
7.9K
H-Index
27
Active since
1988
Affiliations
University of Minnesota(Current)
University of Veterinary Medicine Vienna
University of Iowa
University of Miami
Agricultural Marketing Service
Akshay R. Rao is an author at University of Minnesota specializing in marketing, consumer research, and management.
Top concepts
MarketingConsumer ResearchBusinessManagementBehavioral EconomicsEconomicsBehavioral Decision MakingBehavioral ScienceSocial SciencesConsumer Behavior
Publications per year
1988–2019
The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review
Akshay R. Rao, Kent B. Monroe · Journal of Marketing Research · 1989 · 1.5K citations
The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
Akshay R. Rao, Kent B. Monroe · Journal of Consumer Research · 1988 · 1.2K citations
Behavioral Decision Making, Prior Knowledge Incorporation, Consumer Study +24
The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions
Terry L. Childers, Akshay R. Rao · Journal of Consumer Research · 1992 · 905 citations
Signaling Unobservable Product Quality through a Brand Ally
Akshay R. Rao, Lu Qu, Robert W. Ruekert · Journal of Marketing Research · 1999 · 888 citations
Consumer Uncertainty, Consumer Research, Brand Strategy +17
The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review
Akshay R. Rao, Kent B. Monroe · Journal of Marketing Research · 1989 · 384 citations
Store Name, Consumer Uncertainty, Consumer Research +16
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