Concepedia
Statistics
Publications
35
Citations
7.9K
H-Index
27
Active since
1988
Affiliations
University of Minnesota(Current)
University of Veterinary Medicine Vienna
University of Iowa
University of Miami
Agricultural Marketing Service
Akshay R. Rao is an author at University of Minnesota specializing in marketing, social sciences, and business.
Publications per year
1988–2019
The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review
Akshay R. Rao, Kent B. Monroe · Journal of Marketing Research · 1989 · 1.5K citations
Business, Marketing, Marketing Management +10
The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations
Akshay R. Rao, Kent B. Monroe · Journal of Consumer Research · 1988 · 1.2K citations
Social Sciences, Marketing, Psychology +14
The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions
Terry L. Childers, Akshay R. Rao · Journal of Consumer Research · 1992 · 907 citations
Business, Marketing, Marketing Management +16
Signaling Unobservable Product Quality through a Brand Ally
Akshay R. Rao, Lu Qu, Robert W. Ruekert · Journal of Marketing Research · 1999 · 900 citations
Business, Marketing, Marketing Management +13
The Effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review
Akshay R. Rao, Kent B. Monroe · Journal of Marketing Research · 1989 · 389 citations
Business, Marketing, Marketing Management +9
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