Concepedia

Lu Qu

LQ

Statistics

Publications

2

Citations

931

H-Index

2

Active since

1999

Affiliations

Jiangxi University of Finance and Economics(Current)

Lu Qu is an author at Jiangxi University of Finance and Economics specializing in marketing, marketing management, and brand awareness.

Publications per year

1999–2024

2

Publications

2

Signaling Unobservable Product Quality through a Brand Ally

Akshay R. Rao, Lu Qu, Robert W. Ruekert · Journal of Marketing Research · 1999 · 900 citations

Business, Marketing, Marketing Management +13

The impact of multimodal information features of short sales videos on consumer engagement behavior: A multi-method approach

Quan Xiao, Wei-Ling Huang, Lu Qu et al. · Journal of Retailing and Consumer Services · 2024 · 31 citations

Business, Marketing, Marketing Management +15

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