Concepedia
Statistics
Publications
16
Citations
7.4K
H-Index
Active since
1984
Affiliations
University of Minnesota(Current)
University of Minnesota System
University of Colorado Colorado Springs
The University of Texas at Austin
Robert W. Ruekert is an author at University of Minnesota specializing in marketing, marketing management, and business.
Publications per year
1984–2002
Developing a market orientation: An organizational strategy perspective
Robert W. Ruekert · International Journal of Research in Marketing · 1992 · 1.2K citations
Business, Strategic Management, Strategy +10
Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence
Robert W. Ruekert, Orville C. Walker · Journal of Marketing · 1987 · 968 citations
Business, Marketing, Marketing Management +9
Signaling Unobservable Product Quality through a Brand Ally
Akshay R. Rao, Lu Qu, Robert W. Ruekert · Journal of Marketing Research · 1999 · 900 citations
Business, Marketing, Marketing Management +13
Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness
Eric M. Olson, Orville C. Walker, Robert W. Ruekert · Journal of Marketing · 1995 · 897 citations
Management, Organization Studies, Project Management +17
The Organization of Marketing Activities: A Contingency Theory of Structure and Performance
Robert W. Ruekert, Orville C. Walker, Kenneth J. Roering · Journal of Marketing · 1985 · 530 citations
Management, Marketing, Marketing Management +9
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