Concepedia
Statistics
Publications
16
Citations
7.4K
H-Index
Active since
1984
Affiliations
University of Minnesota(Current)
University of Minnesota System
University of Colorado Colorado Springs
Robert W. Ruekert is an author at University of Minnesota specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingStrategic ManagementBusiness StrategyCustomer SatisfactionOrganizational BehaviorStrategyMarketing ManagementOrganizational Communication
Publications per year
1984–2002
Developing a market orientation: An organizational strategy perspective
Robert W. Ruekert · International Journal of Research in Marketing · 1992 · 1.2K citations
Market Development, Business, Business Strategy +3
Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence
Robert W. Ruekert, Orville C. Walker · Journal of Marketing · 1987 · 966 citations
Relationship Marketing, Customer Satisfaction, Marketing Personnel Interact +15
Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness
Eric M. Olson, Orville C. Walker, Robert W. Ruekert · Journal of Marketing · 1995 · 896 citations
Project-based Organization, Project Management, Innovation Management +23
Signaling Unobservable Product Quality through a Brand Ally
Akshay R. Rao, Lu Qu, Robert W. Ruekert · Journal of Marketing Research · 1999 · 888 citations
Consumer Uncertainty, Consumer Research, Brand Strategy +17
The Organization of Marketing Activities: A Contingency Theory of Structure and Performance
Robert W. Ruekert, Orville C. Walker, Kenneth J. Roering · Journal of Marketing · 1985 · 529 citations
Customer Satisfaction, Organisational Structure Evaluation, Marketing Tasks +11
Rows per page
1–5 of 16