Concepedia
Statistics
Publications
35
Citations
9.6K
H-Index
27
Active since
1973
Affiliations
University of Minnesota(Current)
University of Minnesota System
University of Wisconsin–Madison
University of Colorado Colorado Springs
Michigan State University
Orville C. Walker is an author at University of Minnesota specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingOrganizational BehaviorStrategic ManagementCustomer SatisfactionBusiness StrategyConsumer ResearchMarketing ManagementNew Product Development
Publications per year
1973–2004
The Determinants of Salesperson Performance: A Meta-Analysis
Gilbert A. Churchill, Neil M. Ford, Steven W. Hartley et al. · Journal of Marketing Research · 1985 · 1.2K citations
Performance Management, Customer Satisfaction, Performance Studies +9
Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence
Robert W. Ruekert, Orville C. Walker · Journal of Marketing · 1987 · 966 citations
Relationship Marketing, Customer Satisfaction, Marketing Personnel Interact +15
Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness
Eric M. Olson, Orville C. Walker, Robert W. Ruekert · Journal of Marketing · 1995 · 896 citations
Project-based Organization, Project Management, Innovation Management +23
Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research
Orville C. Walker, Gilbert A. Churchill, Neil M. Ford · Journal of Marketing Research · 1977 · 572 citations
Measuring the Job Satisfaction of Industrial Salesmen
Gilbert A. Churchill, Neil M. Ford, Orville C. Walker · Journal of Marketing Research · 1974 · 569 citations
Job Analysis, Customer Satisfaction, Job Satisfaction +12
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