Concepedia

Orville C. Walker

OC

Statistics

Publications

35

Citations

9.6K

H-Index

27

Active since

1973

Affiliations

University of Minnesota(Current)

University of Minnesota System

University of Wisconsin–Madison

University of Colorado Colorado Springs

University of Denver

Orville C. Walker is an author at University of Minnesota specializing in management, marketing, and organizational behavior.

Publications per year

1973–2004

35

Publications

35

The Determinants of Salesperson Performance: A Meta-Analysis

Gilbert A. Churchill, Neil M. Ford, Steven W. Hartley et al. · Journal of Marketing Research · 1985 · 1.2K citations

Public Health, Marketing, Meta-analysis +8

Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence

Robert W. Ruekert, Orville C. Walker · Journal of Marketing · 1987 · 968 citations

Business, Marketing, Marketing Management +9

Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness

Eric M. Olson, Orville C. Walker, Robert W. Ruekert · Journal of Marketing · 1995 · 897 citations

Management, Organization Studies, Project Management +17

Motivation and Performance in Industrial Selling: Present Knowledge and Needed Research

Orville C. Walker, Gilbert A. Churchill, Neil M. Ford · Journal of Marketing Research · 1977 · 573 citations

Management, Marketing, Organizational Behavior +15

Measuring the Job Satisfaction of Industrial Salesmen

Gilbert A. Churchill, Neil M. Ford, Orville C. Walker · Journal of Marketing Research · 1974 · 573 citations

Social Sciences, Human Resource Management, Performance Measurement +9

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