Eric M. Olson

Organizing for Effective New Product Development: The Moderating Role of Product Innovativeness

Eric M. Olson, Orville C. Walker, Robert W. Ruekert · Journal of Marketing · 1995 · 896 citations

Project-based Organization, Project Management, Innovation Management +23

The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior

Eric M. Olson, Stanley F. Slater, G. Tomas M. Hult · Journal of Marketing · 2005 · 878 citations

Marketing Analytics, Customer Satisfaction, Organizational Characteristic +17

The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance^*

Kwaku Atuahene‐Gima, Stanley F. Slater, Eric M. Olson · Journal of Product Innovation Management · 2005 · 624 citations

Firm Performance, Consumer Research, Proactive Market Orientations +17

Patterns of cooperation during new product development among marketing, operations and R&D: Implications for project performance

Eric M. Olson · Journal of Product Innovation Management · 2001 · 421 citations

Innovation Evaluation, Innovation Adoption, Early Stage Cooperation +22

The moderating influence of strategic orientation on the strategy formation capability–performance relationship

Stanley F. Slater, Eric M. Olson, G. Tomas M. Hult · Strategic Management Journal · 2006 · 411 citations

Strategic Practice, Strategy Formation Capability, Organizational Behavior +17