Concepedia

Kenneth J. Roering

KJ

Statistics

Publications

9

Citations

901

H-Index

9

Active since

1974

Affiliations

University of Missouri(Current)

University of Minnesota

Agricultural Marketing Service

Kenneth J. Roering is an author at University of Missouri specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementCustomer SatisfactionMarketing StrategyGame TheoryNegotiationBusiness StrategyConsumer BehaviorConsumer Research

Publications per year

1974–1992

9

Publications

9

The Organization of Marketing Activities: A Contingency Theory of Structure and Performance

Robert W. Ruekert, Orville C. Walker, Kenneth J. Roering · Journal of Marketing · 1985 · 529 citations

Customer Satisfaction, Organisational Structure Evaluation, Marketing Tasks +11

The Organization of Marketing Activities: A Contingency Theory of Structure and Performance

Robert W. Ruekert, Orville C. Walker, Kenneth J. Roering · Journal of Marketing · 1985 · 219 citations

Customer Satisfaction, Organisational Structure Evaluation, Marketing Tasks +11

Bargaining in distribution channels

Kenneth J. Roering · Journal of Business Research · 1977 · 55 citations

Negotiation, Economics, Negotiation Theory +6

Commitment to future interaction in marketing transactions.

Kenneth J. Roering, E. Allen Slusher, Robert D. Schooler · Journal of Applied Psychology · 1975 · 26 citations

Customer Satisfaction, Relationship Marketing, Consumer Decision Making +6

Essentials of Consumer Behavior

Joseph F. Hair, Carl E. Block, Kenneth J. Roering · Journal of Marketing · 1977 · 19 citations

Customer Satisfaction, Consumer Study, Consumer Research +16

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