The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations

Abstract

Journal Article The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations Get access Akshay R. Rao, Akshay R. Rao Search for other works by this author on: Oxford Academic PubMed Google Scholar Kent B. Monroe Kent B. Monroe Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 15, Issue 2, September 1988, Pages 253–264, https://doi.org/10.1086/209162 Published: 01 September 1988 Article history Received: 01 February 1987 Revision received: 01 March 1988 Published: 01 September 1988