Concepedia
Statistics
Publications
215
Citations
60.1K
H-Index
100
Active since
1988
Affiliations
Babson College(Current)
University of Miami
University of Bath
Tecnológico de Monterrey
University of South Carolina
Dhruv Grewal is an author at Babson College specializing in business, marketing, and marketing management.
Publications per year
1988–2025
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
William B. Dodds, Kent B. Monroe, Dhruv Grewal · Journal of Marketing Research · 1991 · 4.7K citations
Business, Marketing, Marketing Management +12
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Rajiv P. Dant, Dhruv Grewal, Kenneth Evans · Journal of Marketing · 2006 · 2.5K citations
Business, Marketing, Marketing Management +16
How artificial intelligence will change the future of marketing
Thomas H. Davenport, Abhijit Guha, Dhruv Grewal · Journal of the Academy of Marketing Science · 2019 · 2.3K citations · Full text
Business, Marketing, Marketing Management +13
The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Intentions
Julie Baker, A. Parasuraman, Dhruv Grewal et al. · Journal of Marketing · 2002 · 2.2K citations
Business, Marketing, Marketing Management +15
Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal et al. · SSRN Electronic Journal · 2006 · 2K citations · Full text
1–5 of 215