Donald R. Lehmann

Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

Eugene W. Anderson, Claes Fornell, Donald R. Lehmann · Journal of Marketing · 1994 · 4.6K citations

Business, Business Economics, Economics +12

Brands and Branding: Research Findings and Future Priorities

Kevin Lane Keller, Donald R. Lehmann · Marketing Science · 2006 · 2.3K citations

Business, Marketing, Marketing Management +10

Customer Satisfaction, Market Share, and Profitability: Findings from Sweden

Eugene W. Anderson, Claes Fornell, Donald R. Lehmann · Journal of Marketing · 1994 · 2.3K citations

Business, Business Economics, Economics +12

Task-Dependent Algorithm Aversion

Noah Castelo, Maarten W. Bos, Donald R. Lehmann et al. · Journal of Marketing Research · 2019 · 1.3K citations

Social Sciences, Psychology, Social Psychology +11

Revenue Premium as an Outcome Measure of Brand Equity

Kusum L. Ailawadi, Donald R. Lehmann, Scott A. Neslin · Journal of Marketing · 2003 · 993 citations

Business, Marketing, Marketing Management +15