Concepedia
Statistics
Publications
22
Citations
24.2K
H-Index
20
Active since
1991
Affiliations
University of Michigan(Current)
Quality Research
Donaldson (United States)
Ross School
Rice University
Eugene W. Anderson is an author at University of Michigan specializing in marketing, customer satisfaction, and business.
Top concepts
MarketingBusinessConsumer ResearchCustomer SatisfactionManagementService QualityHospitality MarketingGeneral BusinessEconomicsEconometrics
Publications per year
1991–2009
The Antecedents and Consequences of Customer Satisfaction for Firms
Eugene W. Anderson, Mary W. Sullivan · Marketing Science · 1993 · 4.6K citations
Customer Satisfaction, Service Quality, Affect Satisfaction +10
Customer Satisfaction, Market Share, and Profitability: Findings from Sweden
Eugene W. Anderson, Claes Fornell, Donald R. Lehmann · Journal of Marketing · 1994 · 4.6K citations
Customer Profitability, Customer Satisfaction, Economic Returns +12
The American Customer Satisfaction Index: Nature, Purpose, and Findings
Claes Fornell, Michael D. Johnson, Eugene W. Anderson et al. · Journal of Marketing · 1996 · 3.8K citations
Customer Profitability, Customer Satisfaction, Economics +12
Eugene W. Anderson, Claes Fornell, Donald R. Lehmann · Journal of Marketing · 1994 · 2.2K citations
Customer Profitability, Customer Satisfaction, Economic Returns +9
Customer Satisfaction and Word of Mouth
Eugene W. Anderson · Journal of Service Research · 1998 · 2.1K citations · Full text
Customer Experience, Customer Satisfaction, Online Customer Behavior +14
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