Statistics
Publications
22
Citations
24.4K
H-Index
20
Active since
1991
Eugene W. Anderson is an author at University of Michigan specializing in customer satisfaction, business, and marketing.
Publications per year
1991–2009
22
22
The American Customer Satisfaction Index: Nature, Purpose, and Findings
Claes Fornell, Michael D. Johnson, Eugene W. Anderson et al. · Journal of Marketing · 1996 · 3.8K citations
Customer Satisfaction and Word of Mouth
Eugene W. Anderson · Journal of Service Research · 1998 · 2.1K citations · Full text
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