Statistics
Publications
16
Citations
7.4K
H-Index
14
Active since
1990
Mary W. Sullivan is an author at University of Chicago specializing in business, marketing, and marketing management.
Publications per year
1990–2012
16
16
Measuring Image Spillovers in Umbrella-Branded Products
Mary W. Sullivan · The Journal of Business · 1990 · 264 citations
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